"If you build it, they will come..." well, maybe in the movies.  Your web site on the Internet is like your name in the White pages of the phone book, no one will find you unless they are looking specifically for you. Promotion is another stage of having a positive presence on the Internet that needs to be addressed once your site is complete. This is probably the first thing you want to do but make sure you do it right, click now to find out how. Your existing customers are your best advertising, let them know how they can get you more business, click now. Don't use your web site to promote your company, use your company to promote your web site, click now to see how... How often do you click on banners?  This should give you an idea of what banners can offer you, click now! There is a reason they call it SPAM, to find out more, click now! If you are going to use email to promote your company, here is a good place to start.